Selling the sixties.

Being white and living in America in the 1960's. You be described as happy and having plenty.
As American's in 1960 were the people of plenty.
The bible of there time was a Catalogue which at the time Weighed 4 Pounds.
It was said that the catalougue provided everything from abdominal bands to Zippers.
They also noted that there where up to 60 different types of spade to choose from. That just says that American's had a lot of material things.

The key word for this culture at that time is affluence.
Definition.

1. (obsolete) An abundant flow or supply.
2. An abundance of wealth.

   His affluence was surpassed by no man.

3. A moderate level of wealth.

   The had achieved affluence, but aspired to true wealth.

4. An influx.

Definition source: http://en.wiktionary.org/wiki/affluence.


The difference in class at that time where very shallow.

In 1960, Television was the greatest driver for advertisement.