The way that I see advertising has changed since the sixties, is mainly technology development.
Technology is not only being advertised but it is a huge portal for advertising. For example televisions had a huge jump in development in the sixties.
In this advert from the 60's there just film clips of sports andpeople getting worn out. But the one th8ing that stands out mor than anything in this advert is that it is not animated... there is no real sophistacation to this advert at all. It is all made of original material apart from possibly the colour of the videos where changed. You can tell that this video was from the sixties firstly because of the major change in quality of the advert. It is quite old, scratchy and the sound judt sounds like static.
In this advert to the year that we are in now, technology has developed to High defenition graphics and animation.
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