Brands: Changing times

The way that I see advertising has changed since the sixties, is mainly technology development.
Technology is not only being advertised but it is a huge portal for advertising. For example televisions had a huge jump in development in the sixties.




In this advert from the 60's there just film clips of sports andpeople getting worn out. But the one th8ing that stands out mor than anything in this advert is that it is not animated... there is no real sophistacation to this advert at all. It is all made of original material apart from possibly the colour of the videos where changed. You can tell that this video was from the sixties firstly because of the major change in quality of the advert. It is quite old, scratchy and the sound judt sounds like static.




In this advert to the year that we are in now, technology has developed to High defenition graphics and animation.

Selling the sixties.

Being white and living in America in the 1960's. You be described as happy and having plenty.
As American's in 1960 were the people of plenty.
The bible of there time was a Catalogue which at the time Weighed 4 Pounds.
It was said that the catalougue provided everything from abdominal bands to Zippers.
They also noted that there where up to 60 different types of spade to choose from. That just says that American's had a lot of material things.

The key word for this culture at that time is affluence.
Definition.

1. (obsolete) An abundant flow or supply.
2. An abundance of wealth.

   His affluence was surpassed by no man.

3. A moderate level of wealth.

   The had achieved affluence, but aspired to true wealth.

4. An influx.

Definition source: http://en.wiktionary.org/wiki/affluence.


The difference in class at that time where very shallow.

In 1960, Television was the greatest driver for advertisement.