Brands: Changing times

The way that I see advertising has changed since the sixties, is mainly technology development.
Technology is not only being advertised but it is a huge portal for advertising. For example televisions had a huge jump in development in the sixties.




In this advert from the 60's there just film clips of sports andpeople getting worn out. But the one th8ing that stands out mor than anything in this advert is that it is not animated... there is no real sophistacation to this advert at all. It is all made of original material apart from possibly the colour of the videos where changed. You can tell that this video was from the sixties firstly because of the major change in quality of the advert. It is quite old, scratchy and the sound judt sounds like static.




In this advert to the year that we are in now, technology has developed to High defenition graphics and animation.

Selling the sixties.

Being white and living in America in the 1960's. You be described as happy and having plenty.
As American's in 1960 were the people of plenty.
The bible of there time was a Catalogue which at the time Weighed 4 Pounds.
It was said that the catalougue provided everything from abdominal bands to Zippers.
They also noted that there where up to 60 different types of spade to choose from. That just says that American's had a lot of material things.

The key word for this culture at that time is affluence.
Definition.

1. (obsolete) An abundant flow or supply.
2. An abundance of wealth.

   His affluence was surpassed by no man.

3. A moderate level of wealth.

   The had achieved affluence, but aspired to true wealth.

4. An influx.

Definition source: http://en.wiktionary.org/wiki/affluence.


The difference in class at that time where very shallow.

In 1960, Television was the greatest driver for advertisement.

Brands.

                                                                       
I chose these two logos because they are very similar.
They are bothe Logos of two Coffee sellers and the Logos are remarkably similar.
They are both Circular with the Shop/ Company name.
With a further circle inside with an image.
As far as I have researched there have been some controversy over who copied who but this wasn't any official argument.



I think that the Costa Coffee Logo is trying to communicate to the costumers by even adding in it's logo when it's product was since.

I think a lot of Logos do this.. Or in advertising because they want people to think that they have had lots of time to perfect their products.






The lay out of the Starbucks café is pretty relaxing. Painted with natural colours and the seats and tables are natural colours and made of wood.. I think that they do this because they are trying to emphasise that their products are natural.






In Costa coffee's café, the lay out is similar with natural colours, but it is at the back of a book store. I think they are trying to create an enviornment where people can just relax with their book and drink some coffee, also i think the fact that they have planted their coffe shop in the middle of anothe rshoop is quite clever. since people will go in there to buy a book and see a coffee shop and fancy some coffee. This way they are likely to get more costumers. One down side to this is it makes me dislike them more because it seems like they are just for the money. Though every company is. It's just better see a company that like to put effort into there products and to show some care towards the cosumers.

Logo

In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed siren".The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse" woodcut, the Starbucks siren was topless and had a fully visible double fish tail.The image also had a rough visual texture and has been likened to a melusine. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowker's Alma Mater, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.
At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts, but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as reported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia.
In January 2011, Starbucks announced that they would make small changes to the company's logo, removing the Starbucks wordmark around the siren and enlarging the siren image itself.




Original brown logo, used from 1971–1987.











Green logo used from 1987-2010, still being used as a secondary logo.










 Redesigned logo used from 2011-present








The source of this information was found here.