Brands: Changing times

The way that I see advertising has changed since the sixties, is mainly technology development.
Technology is not only being advertised but it is a huge portal for advertising. For example televisions had a huge jump in development in the sixties.




In this advert from the 60's there just film clips of sports andpeople getting worn out. But the one th8ing that stands out mor than anything in this advert is that it is not animated... there is no real sophistacation to this advert at all. It is all made of original material apart from possibly the colour of the videos where changed. You can tell that this video was from the sixties firstly because of the major change in quality of the advert. It is quite old, scratchy and the sound judt sounds like static.




In this advert to the year that we are in now, technology has developed to High defenition graphics and animation.

Selling the sixties.

Being white and living in America in the 1960's. You be described as happy and having plenty.
As American's in 1960 were the people of plenty.
The bible of there time was a Catalogue which at the time Weighed 4 Pounds.
It was said that the catalougue provided everything from abdominal bands to Zippers.
They also noted that there where up to 60 different types of spade to choose from. That just says that American's had a lot of material things.

The key word for this culture at that time is affluence.
Definition.

1. (obsolete) An abundant flow or supply.
2. An abundance of wealth.

   His affluence was surpassed by no man.

3. A moderate level of wealth.

   The had achieved affluence, but aspired to true wealth.

4. An influx.

Definition source: http://en.wiktionary.org/wiki/affluence.


The difference in class at that time where very shallow.

In 1960, Television was the greatest driver for advertisement.

Brands.

                                                                       
I chose these two logos because they are very similar.
They are bothe Logos of two Coffee sellers and the Logos are remarkably similar.
They are both Circular with the Shop/ Company name.
With a further circle inside with an image.
As far as I have researched there have been some controversy over who copied who but this wasn't any official argument.



I think that the Costa Coffee Logo is trying to communicate to the costumers by even adding in it's logo when it's product was since.

I think a lot of Logos do this.. Or in advertising because they want people to think that they have had lots of time to perfect their products.






The lay out of the Starbucks café is pretty relaxing. Painted with natural colours and the seats and tables are natural colours and made of wood.. I think that they do this because they are trying to emphasise that their products are natural.






In Costa coffee's café, the lay out is similar with natural colours, but it is at the back of a book store. I think they are trying to create an enviornment where people can just relax with their book and drink some coffee, also i think the fact that they have planted their coffe shop in the middle of anothe rshoop is quite clever. since people will go in there to buy a book and see a coffee shop and fancy some coffee. This way they are likely to get more costumers. One down side to this is it makes me dislike them more because it seems like they are just for the money. Though every company is. It's just better see a company that like to put effort into there products and to show some care towards the cosumers.

Logo

In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed siren".The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse" woodcut, the Starbucks siren was topless and had a fully visible double fish tail.The image also had a rough visual texture and has been likened to a melusine. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowker's Alma Mater, the University of San Francisco. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.
At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts, but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as reported in a Pulitzer Prize-winning column by Colbert I. King in The Washington Post in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia.
In January 2011, Starbucks announced that they would make small changes to the company's logo, removing the Starbucks wordmark around the siren and enlarging the siren image itself.




Original brown logo, used from 1971–1987.











Green logo used from 1987-2010, still being used as a secondary logo.










 Redesigned logo used from 2011-present








The source of this information was found here.

Film analysis.

Comic book super-heros and masks.
The history Channel, 2003.

I think the main point in this film is exploring the developement in comic books and their heros.
Mainly exploring the inspiration behind the heros and their costumes E.c.t.
The documentary explains the developement of comics from 1938 ( The making of the first ever super hero, Super Man 'Klark Kent') All the way up to the 21st century.
The main points that I picked up in this documentary where how the first super hero inspired many others. Including Bat-Man, Wonder-Woman, The Spirit, Hot-Man, Flash And Green Lantern, These where all inspired by Super-Man and Bat-Man.

After these there became comics that where Super heros Vs Super Villians.

It was realised that comics where appealing more to the younger generation. So they tried adding teen/ kid, side-kicks to hero's comics to turn them into parent figures.

Captain Marvel was only just a child but had to use a key- word to turn into this big strong super-hero.

There was hate-mail about Captain America's comic that involved the War (WWII).


WWII Became the 'Golden Age' for Comic books.
Wonder-Woman was created by a Psycologist.
She was seen as the female Super-Man and was thought to have had "Better Gadgets than bat-man.

Comic books started promoting things like Recycling and how to be resourceful.

In the war, Hero's started losing their "Edge" .

After the war readers lost interest in hero comics because they where no longer needed for the moral support, or there where no more issues to base the stories on.
Readers became more interested in comics about talking/funny animals and Horror stories.
So super heros became less important.. Un-needed.
The creaters of super Man where essentially fired.
They tried to regain their ownership of Super Man but lost the battle.
Jails and Juvenile Detention centres where visited to observe the prisoners and the young offenders where all said to read comics. This is where the accusation that Comics where destroying our society.
Super Man, Fantacies Of Saddistic crimes.
Bat-Man + Robin, Accused of being " Homo's" .
Wonder-woman, Too masculine.

Comics then had to be approved by an association that held a code.
Comics weren't allowed to be too sexual, Violent and contain anything explicit.

And to fix these acusations:
Super man had to fight crime along with the law and government.

Bat-Man + Robin where more associated with women.

...



Just the few fact above just explain the documentaries motive. As it is pretty much just the history of comics, as it says in the title of the movie.

From the beginning of the movie it explains the making of comics the reason behind it and the inspirations in the comics, mask/costumes and story-lines.

And right the way through the film is a basic time-line of comics.

The comic time-lines also correspond with real historic events I.e, Wars.

They also try to shhow their respect these events by creating an emotional attachment between the hero and the event.

All-in-all I think that the movie is the time line of comics.. But also how history and the society moulds the story-lines in the comics.

Cultural influences research.

Aztecs

Time they lived in.

"This Time-line was the most detailed time-line that I read through the researched and I thought I'd use it for this reason. The link to the web-site I got the time-line from is, http://www.aztec-history.com/aztec-timeline.html."

An Overview - the Aztec Timeline

This Aztec timeline includes the generally agreed upon dates of major events in the empire. For various reasons, experts dispute some dates, but this will give you an idea of the flow of events in the history of the empire, up until its fall.

Foundation Of The Empire

6th century	First Nahuatl speaking peoples begin to settle in Mexico
1110	The Mexica travel from their northern homeland of Aztlan. These early dates, and the existence and location of Aztlan are hotly debated.
1110-1248	The Mexica roam the area which is now Mexico, trying to find a location in which to settle
1248	Mexica settle near Lake Texcoco, in Chapultepec, though they are soon expelled by the Tepanecs
1299	Mexica settle in Tizapan, by permission of the Culhuacan ruler Cocoxtli.
1325	Tenochtitlán is settled by the Mexica

Building an Empire

1350	Building of causeways with canals
1370	Death of Tenoch, religious ruler of the Mexica
1376-1395	The first king* of Tenochtitlán, Acamapichitli, rules
1390	Original construction of Templo Mayor beings in Tenochtitlán
1395-1417	The second king of Tenochtitlán, Huitzilihuitzli, rules. An alliance with the Tepaneca is created.
1417-1427	The third king, Chimalpopoca, has his relatively short reign. He is assasinated by the Tepaneca.
1427-1430	War with the Tepaneca. Up to this point the Tepaneca had been dominant in central Mexico, ruling from Azcapotzalco and taking tribute from the Mexica.
1430	Azcapotzalco conquered
1431	Establishment of the Triple Alliance between the Mexica, the Acolhua in the city Texcoco and the Tepaneca of Tlacopan. These cities became the foundation of the empire.
1427-1440	Tenochtitlán's fourth king, Itzcoatl, reig ns
1452	Tenochtitlán severely damaged by flooding
1452-1454	Famine in Tenochtitlán

Height of the Empire

1440-1469	Reign of the fifth king, Moctezuma I, who is also referred to as Montezuma I
1469-1481	Tenochtitlán's sixth king, Azayactl, rei gns
1481-1486	Reign of Tizoc, the seventh king of Tenochtitlán
1486-1502	Rule of Ahuitzotl, eighth king of the city
1487	Dedication of Great Temple (Templo Mayor) at Tenochtitlán. This was the 6th version of the temple.
1492	(Christopher Columbus's landing at Santa Domingo)
1502-1520	Reign of Moctezuma II, or Montezuma II, most famous of the Aztec kings and ninth king of Tenochtitlán
1510	Severe floods in Tenochtitlán

The Fall of the Empire

1517	The appearance of a comet, believed to signify impending doom
1519 4 March	Landing of Hernan Cortes on the Yucatan penninsula
1519 8 Nov	Cortes arrives in Tenochtitlán
1520	Cortes allies with Tlaxcala, enemies of the Aztec, assault on the empire begins. On the 1st of July, the Spanish forces were driven back. The Spanish and their native allies suffered heavy losses. (This is known as la Noche Triste - The Sad Night)
1520	Rule of Cuitahuac, tenth king of Tenochtitlán
1520	Cuitahuac dies from the first smallpox epidemic to hit the empire. Rule of Cuauhetemoc, eleventh and last king of the city.
1521 13 Aug	Fall of Tenochtitlán. Cuauhetemoc surrenders to Cortes, destruction of the city
1522	Rebuilding of the city by the Spanish as Mexico City, capital of New Spain
1525	Cuauhetemoc is hung by the Spaniards

* Note: In this Aztec timeline we refer to the ruler of Tenochtitlán as the city's "king". He would actually be called the Tlatcani, and as the main ruler of the ruling city he would be the Huey Tlatcani. Today, we often refer to the Huey Tlatcani of Tenochtitlán as the emperor.


"From what I read of other time-lines also is that there where Aztecs WAAAY before the start of this time-line also. But they where too primative to record anything to give our day people an idea of how they lived, spoke, dressed, E.C.T."

Clothing

"The source of the image to the right is from http://www.aztec-history.com/ancient-aztec-clothing.html."
Also the information below is from the same source that I got this image."

Ancient Aztec clothing, that is, the clothing worn by the tribes that made up the Aztec empire (such as the Mexica people), was rich in variety. As we shall see, it varied according to the social class that people belonged to.

Ancient Aztec clothing was generally loose fitting and did not completely cover the body. When the Spanish arrived in Mexico, the people were surprised to see them in their full armour, with only their faces exposed.

Aztec clothes were generally made of cotton (which was imported) or ayate fiber, made from the Maguey Cactus (also called the Century Plant or American Aloe). Women would weave the fibers into clothing, a task girls were taught as young teenagers. Because of their vast trading network, the Aztecs were able to make use of a beautiful array of dyes, creating the brilliant colours still seen in Mexico today.

The Ancient Aztec clothing of the common people and slaves sometimes covered very little of their bodies. Maguey clothing, rather than the cotton, was the rule. Slaves would only wear a simple loincloth. The loincloth, also worn by common people, was made from a long strip of cloth tied in front. If the man had a little higher social standing, it might be embroidered or have fringes on the two ends. The men would also wear a cloak made from a triangular cloth known as a tilmatli or tilma. It could be used like an apron to carry things, or worn as a cloak.

Perhaps the world's most famous tilma is the one worn by Juan Diego, now on display at the Basilica of Guadalupe in Mexico City.

The women would wear skirts, and a sleeve less blouse or short sleeved shirt. Again, this would be very simple, with some decoration as the social class became more prestigious.

The upper class

Of course the noble class and religious leaders would wear clothing that was much more adorned, though still tilmas and loincloths and skir ts would be worn. There would be symbols of their particular affiliation on the clothing or in a head dress. The more prestigious clothing became brightly coloured. Gold was often used in clothing, and pendants, feathers, furs, and other forms of decoration were used. Jewelry such as necklaces, earrings and bracelets were also worn by the upper classes. Like tribes still in mesoamerica today, some wore "ear spools". Of course, for certain rituals costumes were worn which became even more elaborate. Aztec masks were used for rituals, representing various Aztec gods.

The merchants

Merchants were in a class all their own, and had a certain amount of independence that most people didn't enjoy. They often were allowed to wear more elaborate clothing.

The military

The military had their own costumes, based on what military group they belonged to - the eagle or the jaguar, for example. Even for the Aztec warrior, there was a hierarchy that was reflected by how adorned their costumes were. Those who were war heroes were allowed more jewels and more stunning clothing.

The ancient Aztec clothing of the warrior offered some protection, and their head dresses also served as helmets. Some of the chiefs even wore a layer of gold. Warriors carried a simple decorated shield. They used bows, spears, and the maquahuitl - a combination sword and club.

"From what I can gather from this information on clothes is that the generalisation of people's class is merely the same in the modern day.. I.e.. Common people - Primark and stereotypical homeless person who cannot affort to buy new clothes at the standard annual rate, and more wealthy people probably can afford to buy more expensive clothing and jewellry they are quite clearly just by the look of their clothing are seen as the 'Upper-Class'."

Aztec religion

It seems that what i have read about most religion on the Aztecs, that the people in the culture worshipped a number of Gods and continued a ritual to sacrafice people to please the God they thought will end the world if they where not Pleased or if they where angered.

In the information that I read it mentions that there where 5 tries to create the world.. Or so the Aztecs beleived and that all attempts where ruined by other Gods.

A quote from,http://www.aztec-history.com/ancient-aztec-religion.html .

"These attempts were foiled because of infighting among the gods themselves. After he was knocked from his exalted position by rivals, the first creator, Tezcatlipoca, turned into a jaguar and destroyed the world. Under similar circumstances, the world was created and then destroyed with wind, and then two floods."

The five days or attemps to create the earth from the religion of The Aztecs, like the Christian religion call this "The Beginning".

The four main Gods that where mentioned VERY often throughout my research are, Tezcatlipoca , Quetzalcoatl , Tlaloc and Chalchiuhtlicue.

" Above names of Gods have links to their information profiles on Wikipedia, I understand that this information is not necessarily correct information. "


Aztec Rituals

From what I understand of the information I have searched up The Anchient Aztecs made daily sacrafices, killing Animals and prisoners to sacrafice their hearts and their blood to the Gods they beleive to have sacraficed themselves to make the earth and the sun. They beleived that if they sacraficed this stuff it would help their sun win a battle everyday against the moon and the stars.

The following quote was taken from "http://www.paranormalknowledge.com/articles/aztec-human-sacrifice-r ituals.html"

"The Aztecs believed that a great, ongoing sacrifice sustains the Universe. Everything in the world springs from the severed or buried bodies, fingers, blood, etc. They looked at human sacrifice as a way to repay the gods. Where the human sacrifices took place was an offering mound, filled with treasures and jewels, grains, soils, and even animal sacrifices. Those that were sacrificed were said to of “given their service”. The Aztecs were known to sacrifice bred dogs, jaguars, deer, and even eagles. They made sacrifices to specific gods also. An example of one such god was Tezcatlipoca, who was considered to be the most powerful god. The Aztecs believed that this god created war to provide food and drink to the gods. He had the power to forgive sins and relieve disease. As a matter of fact, one of his names can be translated as “We Who Are His Slaves”.

Aztec stone calender
This information was found on: http://www.aztec-history.com/aztec-calendar-stone.html

"The artist carved the Aztec calendar stone in 1479. Naturally, it was dedicated to the sun god. It was a massive carving, 3 feet thick, almost 12 feet across, and weighing almost 25 tones (22.5 tonnes). It was carved from basalt - a solidified lava, this being an area w

here volcanos were common. But then it was lost - buried under the central square of

Mexico City - for over 300 years.

Then, in 1790, renovations began on the central square (Zocalo) of Mexico City. On December 17th, the massive carving was unearthed, renewing interest in Mexico's ancient cultures. It was the Aztec calendar stone, or, more properly, the Cuauhxicalli Eagle Bowl.

For a while it remained on display in the Western Tower of the Metropolitan Cathedral, and then in 1885 it was moved to the Museo Nacional de Antropología in Mexico, where it remains to this day.

The famous calendar stone is a brilliant combination of artistry and geometry. It reflects the Aztec understanding of time and space as wheels within wheels. The detailed surface of the stone combines the understanding of the gods the people had created over the centuries as well as their observations of the heavens.

Calendar 1 - The Xiuhpohualli

The first calendar of the Aztec people was called the xiuhpohualli, the counting of years. This was a 365 day year, of course very helpful for planning your farming and predicting the weather. There were 18 months, each 20 days long, or 4 (5 day) weeks. Then to bring the year up to 365 days there were 5 "unlucky" days added. Each year would also be divided into 4 seasons.

With the addition of a 12 day New Fire ritual every 52 years (which we'll talk about in a moment), the exact length of the years were remarkably close to the actual length of the solar year that modern scientists calculate.

Calendar 2 - The Tonalpohualli

Though both calendars inter-relate in religion and ceremony, it's the tonalpohualli that is considered t he sacred calendar. The rituals were all divided up among the gods. After all, we have to be fair, or the gods will get all out of balance.

There were 20 signs, and 13 numbers. Like a gear within a gear, each of the 20 signs would be assigned each of the 13 numbers. 13x20=260, the total number of days in the "sacred year". The 13 day period is a kind of Aztec week. Not only was every day ruled by a god, each of the weeks were also ruled by a god - the one associated with the first day."

EDUCATION

The source of the information below was found on : http://tarlton.law.utexas.edu/exhibits/aztec/aztec_social.html

"All Aztec children attended school, though their curricula varied by gender and social class. Each calpulli had a school for commoner children known as a telpochcalli. The purpose of the telpochcalli was to train young men to be warriors, and boys generally began their training at the age of 15. Noble children and exceptionally gifted commoner children attended the calmecac schools, where they received training to become priests and government officials. While military training was provided, the calmecac offered more academic opportunities than the telpochcalli. Children typically began attending the calmecac between the ages of 6 and 13. The schools imposed harsh punishments on their students for misbehavior and the calmecac were especially strict because noble children were held to a higher standard than commoner children."

Historical events

"The historical events that seem to be most important in the time-lines and information I read where the different empires and wars they fought in and the days of mass sacraficing.. Also the times where their population decreased mildly through sacrafice and desease."

"There is a time-line at the top of this post that explains the main events in the time era of the Aztecs. "

Ideas.

Aztec priests are seen as savours and they have to earn their place some way, right?

Aztec Children have to have been Children at some point in their life and have to make some sign of a gift they may have had and as children have to make their place as desting Priests. Where they'll attend a hard labour school to train to be priests and priestesses.

I think that my main Character will be a child who sees something, like a vision that will lead them to find something, A relic.

And as their power as a priest in training so to speak they are beleived to have the power to summon things and will some how activate this relic and will be transported into the future. Which presumabely I would say will be the present day now in the 21st centry.

This trip to the relic will be almost impossible for this child as commoner or higher class children generally led very hard lives at school.

I think the relic will be the stone sun calender that was carved by one of her ancestors I chose this relic but it is one that is confirmed to still be here today.

Here is the Character that I have created so far. Using Drawing and photoshop.



















The base-line of my image was drawn by hand and than was manipulated with photoshop after I had taken a photograph of the image.

Comic Research.

Writer:

Mike Carey

Penciller:

Khoi Pham

Penciller (cover):

Mico Suayan, Marte Gracia

Inker:

Tom Palmer

Colourist:

Brian Reber

Letterer:

In-House - Cory Petit

Editor:

Daniel Ketchum, Nick Lowe, Axel Alonso

Artist:

Steve Kurth

Orig. Published:

October 12, 2011

Imprint:

MARVEL UNIVERSE

The Story: FIVE MILES SOUTH OF THE UNIVERSE. Surrounded by an alien army who would see him dead, and trapped on a space station that’s falling into a collapsing star, Havok’s reunion with his fellow X-Men may be a short-lived one. With time running out, what sacrifice will one X-Man make to save the lives of their teammates?

The person I am researching here is Tom Palmer.

In my research I found a link to an interview with Tom Palmer about some his work.

http://www.wtv-zone.com/silverager/interviews/palmer.shtml

Here is some information I found about this artist on Wikipedia.

http://en.wikipedia.org/wiki/Tom_Palmer_%28comics%29

I like this piece and chosen to use this as an example of Tom Palmers work because it was one of the ones that grabbed my attention during my research.